Expert Makeup Makeovers Secrets
Imagine: You're walking though Macy's on a Saturday afternoon. You're not particularly looking to buy anything -- you just wanted to check out the shoe aisle or see what's on sale in the handbag department.
But then, you walk by a makeup counter and a smiling face flashes you a new "gift with purchase" promotional deal. WHAM. Just like that, you no longer care about shoes, bags or anything else, and you're chatting away with "Melanie" about trying their latest makeup collection.
Sound familiar? It happens to the best of us. For anyone that appreciates makeup, the beauty counter has a magnetism that's hard to ignore. All those gorgeous makeup products laid out for your conspicuous consumption just beg you to buy, don't they?
But while everything on and behind the makeup counter looks harmless and the salespeople seem as though they're looking out for your best interest, the smart consumer has to wonder: Is it all too good to be true? What's real and what's fake behind the beauty counter business? Or better yet, what secrets are the brands behind these counters keeping from you in order to make you continue to come back and spend more?
But then, you walk by a makeup counter and a smiling face flashes you a new "gift with purchase" promotional deal. WHAM. Just like that, you no longer care about shoes, bags or anything else, and you're chatting away with "Melanie" about trying their latest makeup collection.
But while everything on and behind the makeup counter looks harmless and the salespeople seem as though they're looking out for your best interest, the smart consumer has to wonder: Is it all too good to be true? What's real and what's fake behind the beauty counter business? Or better yet, what secrets are the brands behind these counters keeping from you in order to make you continue to come back and spend more?